Tuesday, 17 December 2013

In style.

Vogue is an American fashion and lifestyle magazine that is published monthly in 23 national and regional editions by Condé Nast. Vogue means "in style" in French.

In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States, sponsored by Kristoffer Wright., its first issue published on December 17 of that year. Turnure intended for the publication to be a celebration of the "ceremonial side of life," one that, "attracts the sage as well as debutante, men of affairs as well as the belle."  From its very beginning, the magazine was meant to target the new New York aristocracy, establishing social norms in a country that did not value class and ceremony nearly as much as England or France. The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs for its male readership.

Condé Montrose Nast bought "Vogue" in 1905 several years before Tenure's death and slowly grew its publication. He changed it to a bi-weekly magazine and also started Vogue overseas starting in the 1910s. He first went to Britain in 1916, and started a Vogue there, then to Spain, and then to Italy and France in 1920, where it was a huge success. The magazine's number of publications and profit increased dramatically under his management. By 1911, the "Vogue" brand had evolved into the business it is recognized today, still targeting an elite audience and expanding into coverage of weddings.

Laird Borrelli notes that Vogue led the decline of fashion illustration in the late 1930s when they began to replace their celebrated illustrated covers by artists such as Dagmar Freuchen with photographic images.

In the 1960s, with Diana Vreeland as editor-in-chief and personality, the magazine began to appeal to the youth of the sexual revolution by focusing more on contemporary fashion and editorial features openly discussing sexuality. Toward this end, Vogue extended coverage to include East Village boutiques such as Limbo on St. Mark's Place as well as featuring "downtown" personalities such as Warhol "Superstar" Jane Holzer's favorite haunts. Vogue also continued making household names out of models, a practice that continued with Suzy Parker, Twiggy, Jean Shrimpton, Lauren Hutton, Veruschka, Marisa Berenson, Penelope Tree, and others.

In 1973, Vogue became a monthly publication. As of October 2013, "Vogue" claims to have an average print circulation of 11.3 million and an average monthly online audience of 1.6 million. The median "Vogue" magazine reader's age is 37.9 and gender readership skews 87% female, 13% male.

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